Oral Health Insurance
Colorado Consumer Health Initiative
The Campaign
Colorado Consumer Health Initiative (CCHI) partnered with Progressive Promotions to develop a campaign around why oral health isn’t part of regular health insurance and the many barriers preventing Coloradans from accessing it. We created video content, social media graphics and digital ads to promote oral health equity messaging.
Services
Video Production
Digital Ads
Video Production
We worked closely with the CCHI team to produce creative yet concise scripts that matched the messaging to the intended audience and goal.
Knowing viewers decide within the first 3-10 seconds, we crafted emotionally charged openings to hook them and guide them through the story, encouraging action.
Once the scripts were finalized, we recorded versions in English and Spanish to reach their target audiences.
Digital Ads
We ran bilingual Meta ads on oral health, its history, and how it should be a part of a comprehensive, single health care plan. The primary goal of the ads was to drive traffic to CCHI’s oral health history and oral health survey landing pages. A secondary objective was to collect engagements to drum up support and host a space for users to interact with our messaging.
